15 May 2026
Friday Frame: the standing order.
The 200-word weekly missive starts here. Operators, governance, Asia-Pacific. One thing I noticed this week, every Friday.
This is the standing entry for the Friday Frame. The brief is simple. 200 words, once a week, on the one thing I noticed about applied intelligence, governance, or commercial leadership in Asia-Pacific that I want to think out loud about with you.
No tracking pixels. No funnel. If it ends up in your inbox or your reader, that is because you put it there.
The cadence starts properly the Friday after this stub goes live. From there it runs without interruption, even when I am travelling, even when the news cycle insists I have a hot take. Especially then.
If you want to read along, the archive lives here. If you want it by email, that subscription path is on its way and will live at the foot of this page once it is real. Until then, the RSS feed at /writing/rss.xml carries the full collection.
See you Friday.
More from the Friday Frame archive.
- 10 July 2026
Channel, competitor, or infrastructure?
OpenAI will have ad sales on the ground in every major advertising region within a year. If boards haven't decided what ChatGPT is to them b...
- 3 July 2026
The demand side has finished eating the supply side.
Google's AI Overviews are the antitrust question wearing a search costume. Boards asking what their own model can do are missing the bigger ...
- 26 June 2026
Project Genie killed the storyboard.
Google DeepMind's Project Genie at Cannes turned the storyboard into a playable prototype. The pitch becomes the prototype. Agencies have to...
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I publish irregularly. The Friday Frame ships most weeks. The longer essays land when they are ready. Drop your email and you will get a note when something new goes up, or when an existing post gets a meaningful rewrite. Nothing else.