Adrian Watkins.
/now

What I’m working on, right now.

Work, ideas and the things holding my attention. Based in Singapore, updated when something meaningful changes.

Last updated: .

01 / In practice

Leading.

I lead commercial operations and governance across SQREEM Technologies, working across markets to connect strategy with everyday execution.

My recently formalised responsibilities as the Data Protection Officer (DPO) build on work I have been doing over the past year. Right now, I’m spending considerable time with official papers and decisions on data privacy across the EU, US and Australia, understanding what they mean for product, commercial and operational decisions across jurisdictions.

02 / In the making

Building.

I’m applying AI transformation in my independent portfolio, improving shared workflows, clarifying where human review is needed and checking how reliably services run. This work includes DARE, the shared publishing and data platform behind democratising.ai, along with the publications, data services and tools it supports.

A particular focus is taking Urban Dog Owner further: making it more useful for people navigating life with a dog in Singapore, from adoption and everyday care to discovering places together, and helping local businesses connect with customers who will appreciate what they offer.

I’m also refining how I explain EDGE and help people put it into practice. The framework brings structure to business thinking and decisions, with AI-powered tools supporting exploration, preparation and reflection.

03 / Giving back

Contributing.

My involvement with SDG Open Hack is growing. After mentoring at the Social Impact Catalyst edition on 12 September and Nanyang Polytechnic on 23 September, I judged the NUS Campus Edition in Singapore on 10 October. The creative and energetic pitches explored practical ways to tackle sustainability challenges. Read my reflection and see the event photos.

HydraCool, the team I mentored through Social Impact Catalyst, won the Grand Finale on 24 October. I’m delighted for them. The achievement is theirs, and it has been a pleasure to support them along the way. See the award photograph and read my Friday Frame on mentoring and experience.

Next, I’m preparing a confirmed guest lecture for NUS Social Impact Catalyst on Monday 16 November. The focus is problem validation, product-market fit and practical pitching advice. I’m developing the session now. See the speaking calendar.

Alongside my Singapore commitments, I continue supporting founders across the region. In September, I joined the kickoff as one of the mentors for the ASEAN Foundation’s ASEAN SOAR Together programme, supporting small businesses across Southeast Asia.

My contribution in Singapore

04 / On my bookshelf

Reading.

On my current reading pile: Dim Sum Strategy by Peter Wilken and Co-existing with AI by Kay Firth-Butterfield.

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For current affairs and opinion, I read Monocle and The Economist. For chuckles, Private Eye.

Alongside those, I’m neck-deep in official data privacy papers from the EU, US and Australia. Different reading, equally capable of keeping me occupied.

05 / On repeat

Listening.

Regular listens include The Rest Is Politics, Uncanny Valley and Talk of the Devils, The Athletic’s Manchester United podcast.

I also listen to Entrepreneurship Unplugged in Southeast Asia by Paddy Tan.

I also tend to find time for anything Rory Sutherland publishes or appears on.

Music is a big part of my life too. Right now, I’m rediscovering the full In Search of Sunrise collection.

06 / Open questions

Thinking about.

How changing privacy expectations across countries and regions should shape everyday business decisions.

How I can contribute more to Singapore students, and what would make Urban Dog Owner more useful to the people who rely on it.

And whether leaving every Manchester United player out of my Fantasy football team makes me a bad Manchester United fan. Loyalty and judgement are occasionally in discussion.

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