Adrian Watkins.
Speaking, workshops and moderation

Practical perspectives. Useful conversations.

I speak about business and AI transformation, growth after an acquisition, and governance that helps teams act. My focus is on what needs to change in practice, from workflows and incentives to decisions and accountability.

My perspective comes from leading commercial operations across markets and building publications, data services and practical tools through democratising.ai. Singapore is home, and my work connects local experience with regional and global commercial, regulatory and cultural contexts.

Through selected industry conversations, executive roundtables and learning programmes, I aim to give people something useful to take into their next decision.

Download the speaking, workshops and moderation pack

Two group photographs from the SDG Open Hack NUS Campus Edition in Singapore.
Singapore · 10 October 2026 · Mentor and judge

Mentoring and judging Singapore’s next generation of ideas

On 10 October, I judged the SDG Open Hack NUS Campus Edition in Singapore, alongside my mentoring across the programme. Creative, energetic pitches and inventive ideas for tackling real-world challenges in a sustainable way.

Having called Singapore home for many years, it’s a particular honour to help the next generation here develop their thinking and confidence.

Adrian Watkins moderating an Ortus Club CXO roundtable in Singapore
Moderating an Ortus Club CXO roundtable. Singapore, May 2026.
Adrian Watkins moderating a 10-person executive roundtable, Ortus Club Singapore
Ten-seat executive roundtable, Ortus Club. Singapore, May 2026.
Adrian Watkins on stage opening the Taipei City Government Smart Living, Sustainable Future 2025 event.
Opening keynote, Smart Living, Sustainable Future 2025. Taipei City Government, November 2025.
Adrian Watkins on a sofa with a microphone during the Smart Living, Sustainable Future 2025 fireside in Taipei.
Fireside, Smart Living, Sustainable Future 2025. Taipei, November 2025.

Conversations and practical sessions.

Making business and AI transformation work in practice.

For leadership and operating teams. Explore workflows, ownership, incentives and the evidence needed to judge whether an initiative is helping.

Takeaway: A way to define the business outcome, the operating changes and the evidence to review before scaling.

Growth after the deal.

For founders and commercial and operating leaders. Discuss where common rules help when bringing businesses together, and where local teams need room to act.

Takeaway: A practical set of integration questions, with clear owners and priorities.

Governance that helps teams act.

For executives and teams working across markets. Use EDGE to connect a clear outcome with decision rights, exceptions and review triggers.

Takeaway: A decision map: who owns it, what needs checking and when to revisit it.

From an idea to a useful service.

For student and founder programmes. Identify an audience, clarify the value of an idea and design a practical first test. Suitable for guest sessions, workshops and mentoring.

Speaking calendar.

Upcoming and ongoing first, then recent. Selected dates.

Upcoming and ongoing
Monday 16 November 2026 · NUS Social Impact Catalyst

Guest lecture: problem validation and product-market fit.

Confirmed guest lecture for NUS Social Impact Catalyst. Sharing practical perspectives on understanding users, testing a problem, finding product-market fit and pitching an idea clearly. The session is in development.

Since May 2026

SDG Open Hack 2026, Ngee Ann Polytechnic Edition.

Mentor. Working with student teams across the NP edition of the hack as they build toward the UN Sustainable Development Goals. Running across the hack window and beyond.

Since May 2026

Beyond4.

Mentor. Working with a disruptive travel marketplace in Malaysia on strategy and growth as the business scales.

Ongoing

Panels.

Frequent panellist and judge across business strategy, operational implementation, playbooks, and frameworks, including the trade press circuit. Increasingly with an AI overlay, often the entry point back to EDGE.

Ongoing

Moderation.

Regular moderator and facilitator for executive roundtables and closed-door discussions, including Ortus Club, Beyond4, and others. Typically strategy, AI, and operational leadership themes.

Recent
24 October 2026 · Grand Finale

SDG Open Hack, mentoring HydraCool, Grand Finale winners.

HydraCool, the Social Impact Catalyst team I mentored, won the Grand Finale on 24 October. The achievement is theirs, and it has been a pleasure to support them along the way. Award photograph and reflection.

10 October 2026 · In person, Singapore

SDG Open Hack, National University of Singapore Edition.

Judge at the NUS Campus Edition in Singapore on 10 October. Reviewed creative and energetic student pitches tackling real-world sustainability challenges. The 9-10 October edition brought together 96 participants across 20 teams. Read my reflection and see the event photos.

23 September 2026 · Nanyang Polytechnic

SDG Open Hack, Nanyang Polytechnic Edition.

Mentored student teams on 23 September during the 23–24 September campus edition, supporting ideas connected to the UN Sustainable Development Goals.

12 September 2026 · In person, Singapore

SDG Open Hack, Social Impact Catalyst Edition.

Mentored student teams in person during the 12–13 September programme, alongside fellow mentors helping participants refine ideas for sustainability challenges. The edition brought together students from across Singapore’s educational institutions.

September 2026

The Entrepreneurial Journey: Scaling and Strategy.

Panel. Transitioning roles, operational discipline through growth, and the realities of starting and scaling a business.

September 2026 · NTU Campus

SDG Open Hack 2026, NTU Campus Edition.

Mentor. Coaching and discussion sessions across the NTU Campus edition of the hack. Providing feedback and guidance to help student teams strengthen their solution and business pitches, working toward the UN Sustainable Development Goals.

12 August 2026, 9pm SGT · Online

The Competitive Edge: Mastering Strategy and Executive Performance. EntreBoss Hub panel.

Panel with Victor Chan (physical preparation), Mark Gaynor (lead generation) and Paddy Tan (business restructuring), moderated by Darius Chang. My seat: moving AI initiatives out of scattered pilots and into disciplined, embedded decision-making. The EDGE Govern pillar in the room.

5 August 2026

Building Sustainable Sales Engines for SMEs.

Panel. Developing structural sales frameworks, hiring and talent strategy, and keeping organisational health intact while scaling.

May 2026
Ortus Club logo

The Era of Services Delivery. Ortus Club roundtable.

Moderated a closed-door senior executive roundtable for the Ortus Club on services delivery and the impact of artificial intelligence. Off-the-record, Chatham House format.

March 2026

Launch Entrepreneurship Bootcamp 3.

National Library Board, Singapore, with BlackStorm Group. Workshop and keynote on governance discipline for AI-native founders. Second year running the interactive Sales and Marketing session at Launch.

November 2025

Smart Living, Sustainable Future 2025.

Guest of Taipei City Government. Opened the event with "Democratising Intelligence for a Sustainable Future", then moderated the startup panel with Jameson Hsu (886 Studios) and Debbie Chien (Vulcanest). Adrian's post-event reflection: Is your AI earning its energy?

2024 and earlier

MMA Global and prior panels.

Listed speaker, MMA Global. Earlier industry panels in the Mumbrella, Branding in Asia, MartechAsia, and The Drum (Agencies4Growth) circuits.

Adrian Watkins delivering an industry welcome keynote with audience visible.

Shaped around the audience.

I contribute to selected industry conversations, executive roundtables and learning programmes where my experience can be useful. Suggested starting points are a 30-minute talk with discussion or a 60-minute working session. Panels and executive roundtables are shaped around the brief. Durations, scope and availability are agreed with the organiser.

Singapore is home, and I particularly welcome opportunities to support local students and emerging business leaders through mentoring, guest sessions and practical workshops.

Adrian Watkins delivering the BlackStorm What is Marketing, Really? workshop. Adrian at a flipchart with the workshop title on screen.
Workshop format. BlackStorm Group, What is Marketing, Really?
Adrian Watkins moderating the startup panel at Smart Living, Sustainable Future 2025 in Taipei. Three seated speakers.
Panel discussion, Smart Living, Sustainable Future 2025 in Taipei.

Start a conversation.

If my experience could be useful to your audience, share the audience, desired outcome, date, location or online format, and any recording requirements. For workshops, include a business question or case with confidential information removed.

On the craft of moderation.

In this Ortus Club interview, I discuss preparation, reading the room and giving quieter voices a way into the conversation.

Read the Ortus Club interview