Should you pay for how long it used to take?
Faster production raises a commercial question: are customers getting a document faster, or getting the job done?
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- The robot presents a report. “Three days’ work.” Adrian holds the invoice. “Busy three minutes, then.”
- The robot says, “I’ve increased your output tenfold.” The customer, buried in reports, replies, “Yes. I noticed.”
- “What do we actually do?” asks the customer. Adrian replies, “Apparently, turn to page 147.”
- At the next steps workshop, Adrian says, “Oh good. A meeting about the meeting.” The customer replies, “I just need to know which project to fund.”
- An adviser points to three projects on one sheet. “Right. Let’s compare these and work out how to get the best one running.” Adrian replies, “Ah. That bit I’ll happily pay for.”
- Adrian says, “I don’t need it to take three days. I need it to be useful.” Read the full Friday Frame at adrianwatkins.com/writing.
